20 Jun

Stop Doing Amazon PPC & Product Giveaways.. Here’s Why…

Recently, one of my newly enrolled students brought up a question regarding to Amazon PPC to me.

She’s an online seller trying everything she could since she started her business this January.

She was coming from a different “Amazon expert” class.

The “Expert” taught them to max up the Amazon PPC budget to win the keywords, and also to give out products for free in exchange for good reviews..

After 6 months of working real hard, she didn’t make any profit….

WHY? Her product is on the first page on Amazon and there are 50+ good reviews for her product.

But at the end, she felt frustrated because she’s not making any money…

Does this sound familiar to you?

Then you should keep reading…

The REASONS she didn’t make profit:

  • She spent too much money on PPC, her spending on PPC is more than her profit on selling.
  • She did too much giveaways in exchange for reviews

I understand many startup online sellers are experiencing the same issue because most of the “Amazon experts” are teaching people to do Amazon PPC and giveaways for reviews…  And we know it’s NOT WORKING…

So I gave her FOUR tips to turn this around:

  1. Turn off Amazon PPC immediately
  2. Don’t give up.
  3. Do not underestimate eBay (Currently, eBay takes 43% of all my sales) – See my article “3 Reasons Why You Shouldn’t Selling On Amazon Only
    Also, for products that you’ve trying so hard to sale on Amazon, they could be your best sellers on eBay because they use different algorithms. IT IS EASIER TO SELL ON EBAY THAN AMAZON for niche products.
  4. See if you can list on Jet.com, it’s blue ocean as there are not many sellers in Jet.com yet.

And if you don’t want to fulfill the orders yourself, you can check with your local fulfillment center or check out Amazon’s Multi-Channel Fulfillment service. (I fulfill the orders ourselves, because we have many customization products.)

The student didn’t understand how can she make money by turning off the PPC, because how will her product stand out from the crowded marketplace?

So I explained to her.. It’s all about branding… Bring in more related niche products like I taught in the class, bring in at least 20-30 different SKUs, and just carry 10 pieces each… And each one of them will have your brand name in the product title. This way your store/brand will look like a specialty store/brand to customers. That’s why most startup sellers fail because they only get to know the technical part of selling online, instead of the whole business concept. Building a brand name, not just selling products…

She’s confused and asked “How can you run a business with 10 pieces in inventory for each product? I still need to do the giveaways for reviews.”

I replied.. “No, you don’t do any giveaways anymore. You let the product sell for itself by using the hidden keyword hack like I taught in the class. Don’t expect all of the 30 SKUs will sell well. Some of them will sell well, then you bring in more quantity; some of them don’t sell well, you discontinue them. This is how you test the water in the crowded marketplace. “

Now Let me Show You An Example:

If you go to Amazon and search for the keyword “Pole Spear,” you can see 3/4 of the listings on the first page are mine. And let’s take a look at this product specifically:


There are only 3 customer reviews, but it’s on the first page… How did it happen? It’s not a PPC product, and I never do any product giveaways in exchange of reviews. How did it get to appear on the first page?

The truth is… If you picked a niche product like what I taught in the class, you don’t need any PPC nor giveaways.

In fact, I sold 42 units in the past 30 days.. That’s $2,057,58/mo. Not a lot, right? But imagine if you have 50 SKU’s of this type of product.. You’ll be making $102,879/mo.


“Oh… That makes sense now.. but where can I get find a vendor who has such low MOQ?”

I replied.. “Try Taiwanese vendor, and you can also filter the MOQ quantity when you trying to find vendors in Alibaba”

“Thank you for the great info, appreciate it!”



[optin-cat id=1848]


  1. June 25, 2016

    Fantastic article i love the low order part and the branding. Can i ask what was the keyword hack. thanks

  2. July 7, 2016

    “Major thanks for the blog article.Really looking forward to read more. Fantastic.”

  3. July 8, 2016

    “Thanks for your information on this blog. One thing I would want to say is that purchasing electronic products items in the Internet is not something new. Actually, in the past ten years alone, the marketplace for online electronic products has grown substantially. Today, you’ll find practically any kind of electronic system and gizmo on the Internet, including cameras and also camcorders to computer elements and video gaming consoles.”

  4. July 8, 2016

    Thanks for sharing excellent informations. Your web-site is so cool. I am impressed by the details that you have on this website. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for more articles. You, my friend, ROCK! I found simply the info I already searched everywhere and just couldn’t come across. What a perfect site.

  5. July 11, 2016

    I appreciate you sharing this blog post. Much obliged.

  6. July 12, 2016

    Very good blog post.Really looking forward to read more.

  7. July 12, 2016

    I am so grateful for your blog. Awesome.

  8. July 12, 2016

    Thanks for the post. Great.

  9. July 14, 2016

    I do accept as true with all the concepts you have introduced for your post. They’re very convincing and will definitely work. Nonetheless, the posts are too quick for novices. May just you please lengthen them a little from subsequent time? Thanks for the post.

  10. July 16, 2016

    Muchos Gracias for your blog.Really thank you! Awesome.

  11. July 16, 2016

    Thanks again for the blog post.Thanks Again. Really Great.

  12. July 16, 2016

    Major thanks for the article post. Great.

  13. July 16, 2016

    Very informative blog post.Thanks Again. Really Cool.

  14. July 17, 2016

    I just want to mention I am just new to blogs and truly enjoyed you’re website. Almost certainly I’m likely to bookmark your blog . You absolutely have outstanding writings. Regards for sharing with us your blog.

  15. July 24, 2016

    Muchos Gracias for your article post.Much thanks again. Awesome.

  16. July 24, 2016

    Very neat post.Thanks Again. Much obliged.

  17. July 26, 2016

    Hi there, I came across your site by means of Google whilst in search of a comparable topic, your site got
    here up, it looks great. We have bookmarked it in my google bookmarks.

    Hello there, simply became aware of your blog via Google, and located that
    it’s really informative. I am planning to be cautious for brussels.
    I’ll appreciate for individuals who proceed this from now on. Lots of
    other folks will likely be benefited from the writing.


  18. July 27, 2016

    It’s amazing to go to see this web page and reading the views of all
    friends concerning this post, while I am also zealous of getting know-how.

  19. July 27, 2016

    En su primera prueba no se llegó a clasificar para la final de 400, pero se llevó la ovación del estadio y el gesto del primer clasificado, Kirani James, de Granada, que justo tras finalizar la prueba se acercó a Pistorius y le pidió intercambiar dorsales. La escritora Rosa Montero se ha involucrado en el caso de un matrimonio de ancianos a punto de ser desahuciados en Toledo, que conoció a través de la Plataforma de Víctimas de la Hipoteca.

  20. July 30, 2016

    Los logos y marcas de cada servicio expuesto en este website son propiedad de Servicio Técnico Oficial Siemens Ourense y SAT oficial Siemens Ourense, estando protegidos por las Leyes del Copyright,así como nuestros técnicos estan especializados en el Servicio Técnico y reparación de la marca Siemens. Los productos Liebhher, en especial los frigoríficos, son uno de los electrodomésticos más comunes en Europa. Cookies de usuario – Utilizamos cookies para mejorar su experiencia recordando sus preferencias.

  21. July 31, 2016

    Really enjoyed this blog post.Really looking forward to read more. Cool.

  22. July 31, 2016

    Great article.Thanks Again. Want more.

  23. August 1, 2016

    Le damos atención directa con los técnicos de bosch y reparamos electrodomésticos de gama blanca de la marca AEG. Contamos con diferentes unidades móviles capacitada con todo lo necesario para la reparación, desde repuestos hasta la ultima herramienta necesaria para la reparación de su electrodoméstico bosch por eso garantizamos el servicio técnico bosch en toda la Isla de Gran Canarias con una reparación a domicilio rápida y eficaz. Nuestros clientes obtienen una gran cantidad de beneficios en el momento en el que confian la gestión y reparación de sus electrodomésticos bosch en nuestras manos,como.

  24. August 1, 2016

    Así podemos inspeccionar la red de tuberías en toda su extensión y localizar hasta la rotura más recóndita. Si sospecha que una fuga en sus cañerías le está haciendo pagar todos los meses más de la cuenta en su factura del agua todos los meses, consulte con Desatascos en Villalbilla y echaremos un vistazo. No sólo damos servicio en Villalbilla, tambien estamos preparados para cubrir toda la provincia de Madrid.

  25. August 2, 2016

    Las reclamaciones por problemas surgidos con la compañía aérea deben enviarse a la Dirección General de Aviación Civil, en Paseo de la Castellana, 67. Madrid. El plazo legal que tienen las promotoras las constructoras en su caso para subsanar los defectos no está reglamentado, por lo que se entiende que tendría que ser en el plazo más breve posible dentro del período de garantía. Descripción de la vivienda con expresión de su superficie útil, y descripción general del edificio en el que se encuentra, de las zonas comunes y de los servicios accesorios. Desplazamiento y 2 horas de mano de obra gratis para reparación de las averías del frigorífico, lavadora y el lavavajillas.

  26. August 3, 2016

    I am just unclear where you’re getting your info, but good topic.
    I needs to spend time learning much more or understanding more.
    Thanks for excellent information I needed this information for my mission.

  27. August 4, 2016

    Excellent post. I used to be checking continuously this weblog and I am
    impressed! Very useful info particularly the last phase 🙂 I care for such information a great deal.
    I used to be trying to find this particular info for the
    very long time. Thanks and best of luck.

  28. August 4, 2016

    Como esta heladeras soplan el aire frio hacia la parte de abajo, donde la temperatura es mayor y mas humedo, se habia formado mucho hielo en la base del freezr y se habia tadado ese conducto de aire. El el real problema de estos artefactos es la humedad del aire que entra en cada apertura de puertas y el exeso de hielo en los sensores y resistencias encargadas de descongelar los sectores de circulacion de aire. Hola, tengo un conbi liebherr premium no frost y el congelador en la mitad de la parte trasera del congelador tiene hielo, la temperatura q asume es -8 i esta va parpedeando sin llegar a la temp normal entre -16 -18.

  29. August 5, 2016

    Empresa de produccion require TECNICOS almacenistas con experiencia en Almacén de Repuestos en Repuestos e Insumos para plantas de produccion, maquinarias y materiales.Salario: Minimo Legal Vigente + Prestaciones+ Horas Extras y Recargos. Empresa ubicada en el centro de Bogota requiere personal femenino y masculino entre los 20 y 32 años de edad con experiencia minima de seis 6 meses en Call Center para laborar por turnos rotativos NO ESTAR ESTUDIANDO ACTUALMENTE, ser bachiller, tener excelente presentacion personal y actitud de servicio al cliente. A quien se le asignará un porcentaje convenido de los procesos dados para su inicio.

  30. August 5, 2016

    En Desatascos en Villalbilla nos encargamos no solo de desatrancos, sino que también nos metemos de lleno en la faena con la limpieza de tuberías y de arquetas, arreglamos desatascos de fregaderos, bajantes, sumideros, acometidas, desagües, galerías, pozos… Puede llamarnos cuando quiera, le escuchamos al otro lado de la línea. Los servicios mínimos en el Metro de Madrid serán del 35 en hora punta frente al 30 en EMT.

  31. August 6, 2016

    Dentro de la ciudad de Madrid nos desplazamos a cualquier barrio de la ciudad como por ejemplo Fuencarral, El Pardo, Moncloa, Aravaca, Tetuán, Hortaleza, Chamartí, Ciudad Lineal, Chamberí, San Blas, Barajas, Centro, Retiro, Arganzuela, Moratalaz, Villaverde, Usera, Latina, Carabanchel, Vicálvaro Vallecas entre muchos otros. Es por ello que a diferencia del resto de empresas no cobramos ni desplazamiento, ni presupuesto, su bienestar equivale al nuestro. Nuestro Servicio de Reparación Teka atiende en los principales barrios de Madrid.

  32. August 11, 2016

    Great looking site. Presume you did a great deal of your ownyour very own coding

  33. August 11, 2016

    Much thanks! This is definitely an incredible webpage!.

  34. August 12, 2016

    I love perusing your site. Thanks a ton!
    FIFA 17 POINTS http://www.adsboard.com/Thread-buy-NHL-coins-The-Tennis-Teams-Of-Skilled-Men

  35. August 13, 2016

    It’s truly very complex in this particular active life to listen news on Television, thus I just use
    world-wide-web for that reason, and get the latest information.

  36. August 14, 2016

    Enjoyed every bit of your blog. Awesome.

  37. August 14, 2016

    Very good blog post. Awesome.

  38. August 15, 2016

    You’ve got remarkable information right

  39. August 15, 2016

    Perhaps you have considered about including a bit more than simply your articles?
    After all, what you say is important and everything. Nevertheless imagine if you added some good visuals
    or videos to present your posts more, “pop”!
    Your site content is great but with images and videos, this site could undeniably be one of several best within its niche.

    Excellent blog!

  40. August 16, 2016

    Thanks meant for offering such wonderful subject matter

  41. August 16, 2016

    Great looking internet site. Assume you did a bunch of your ownyour very own html coding

  42. August 16, 2016

    Some truly good blog posts on this web site, thank you for contribution. “A religious awakening which does not awaken the sleeper to love has roused him in vain.” by Jessamyn West.

  43. August 16, 2016

    This bit of writing will assist the world wide web people for developing new weblog or even a blog from learn to end.

  44. August 18, 2016

    Hello, i do believe that we saw you visited my blog so i
    stumbled on return the favor.I am just seeking to find what
    you should enhance my web site!I suppose its ok to utilize a few of
    your opinions!!

  45. August 18, 2016

    As the admin of this web page is working, no uncertainty very soon it will be famous, due to its feature

  46. August 18, 2016

    Merely wanted to tell you I’m just pleased that i came onto your internet page!.
    fifa 17 http://cpfcylonline.org/social/blogs/post/2293

  47. August 19, 2016

    I value the article post.Thanks Again. Will read on…

  48. August 19, 2016

    I value the article.Really looking forward to read more. Awesome.

  49. August 19, 2016

    Agen togel http://dewi4d.org/

  50. August 19, 2016

    dewi4d.org/ http://dewi4d.org/

  51. August 19, 2016

    I am just regular visitor, how have you been everybody? This paragraph posted at the website is
    actually pleasant.

  52. August 20, 2016

    Enjoyed every bit of your article post.Thanks Again. Much obliged.

  53. August 20, 2016

    Rather enlightening… looking forward to returning
    madden 17 news http://www.silentmind.es/blogs/4756/156464/madden-17-coins-produces-some-of

  54. August 20, 2016

    With havin so much written content do you ever come upon any problems
    of plagorism or copyright infringement? My website has many exclusive content I’ve either written myself
    or outsourced but it really appears a lot of it is
    popping it throughout the web without my permission. Have
    you any idea any techniques to help reduce content from being conned?
    I’d really appreciate it.

  55. August 21, 2016

    I am so grateful for your post.Really looking forward to read more.

  56. August 21, 2016

    Don’t take on this company recomendation and then arrangement a good sizing lower. The fundamental hallux should be noticed not to mention strech wich will result in a pin inside of your preferred betterscooter.com http://www.scamadviser.com/is-betterscooter.com-a-fake-site.html =( I would get home these people nonetheless has been stupid not to.

  57. August 21, 2016

    wow, awesome article. Really Great.

  58. August 21, 2016

    Really educational, look forward to coming back again
    nba 2k17 mt coins http://sneakers-magazine.com/forum/community/topic/nhl-coins-must-enhance/

  59. August 22, 2016

    Thank you so much for providing individuals with such a superb opportunity to read in detail from this web site. It’s always very cool and also full of a lot of fun for me personally and my office colleagues to visit your web site not less than three times weekly to study the newest guides you have got. And of course, I’m certainly fascinated with all the astonishing guidelines you give. Some 2 tips in this posting are really the most effective I’ve had.

  60. August 22, 2016

    Irrrm a sucker for the Smart Balance Wheel http://adf.ly/6249830/banner/www.fashionhoverboard.com the main thing!


Leave A Reply

Your email address will not be published. Required fields are marked *