19 Aug

{:en}The #1 Key To Dominate Online Market{:}{:zh}如何统治网路销售{:}

{:en}Sorry for not updating for a while… Let me tell you what I have been up to…

Last month, I took a great 2-week vacation to Amsterdam, London, and Paris – completely disconnected from work. And before the vacation, I was doing warehouse hunt, and I found a perfect 9,300 sq.ft. warehouse within one day. We outgrew our 5,000 sq.ft warehouse space. So after I came back from the vacation.. We’re preparing for the huge move.

Last time when we moved from 1,200 sq.ft warehouse to 3,700 sq.ft one, it took us one week, and it was a total disaster. (We later acquired an additional 1,300 sq.ft.) This time, in our peak season, with business still operate daily and short in staff, this move was a total nightmare. But I’m glad everything’s back to normal after 3 weeks.

Shortly after I came back the Europe vacation, I received an email from Amazon Europe Vendor Central. In the email, the Amazon Buyer basically said “You’re doing tremendously well for Amazon USA Vendor Central. And we want a piece of pie too!”- This means additional 6 or 7 figure annual business. Hooray! (No I didn’t do anything work related while I was in Europe)

This week I got a follow up call from Keven Harrington’s (a former shark from Shark Tank) production assistant saying they have finished filming our products, and it will be published in Q4 (there was a delay).

Last but not the least, I met my mentor Ian Chew (TedTalk Speaker) and Matt Pocious  (known as Youngest Highest Paid Internet Consultant in the World) this month, I can’t wait to learn from them…

And what’s the most important key behind all these successes? It’s not about all the little Amazon hacks (not keywords nor PPC), it’s not all about playing games with your competitors. 

It’s all about building a strong product line by keep adding new products to test the water.

Because your top products this year will not be the same as next year, and it probably wasn’t the same last year. New sellers and factories came in and joined the combat in Amazon daily. You can’t beat them all, you have to BUILD A STRONG BRAND with more product selections than they offer.

This is where I spend most of my time for my business and how I dominate my niche product lines in all marketplaces. How about you? Where do you spend most of your time?

[optin-cat id=1848]{:}{:zh}很抱歉有一阵子没更新了,让我告诉你我最近在忙些什麽。

上个月,我去阿姆斯特丹,伦敦,巴黎度假两个月。在假期之前,我在找新仓库,在一天之内我就找到了一个理想的9,300呎大的仓库,因为我们现在的5,000呎已经不够用了。所以当我度假回来后,我们开始准备大搬家。

上一次搬仓库是从1,200呎搬到3,700呎,花了一个礼拜。(我们后来又多租了一间1,300呎的空间)。这次,在我们的旺季,在缺人加上每天公司还是要营运的状态下,这次的搬家简直就是个噩梦,但是还好三个礼拜后,终于回復了正常。

在我度假回来之后,我还收到了一个电子邮件,是Amazon Europe Vendor Central的人寄来的,邮件裡面基本上是说『你们的产品在Amazon USA Vendor Central表现很好,然后让我们也参一脚吧!』基本上这个对我们的意思是,每年可以多得到六位数或是七位数的营业额,这真是天大的好消息!(我在欧洲的时候没有做任何跟工作有关的事情)

这个礼拜我还接到Kevin Harrington(Shark Tank裡面其中一个投资裁判)助理的电话,说他们拍完了我们的产品,今年十月会公布。

最后,这个月我还认识了我的两个导师,Ian (TedTalk演讲者)以及Matt(靠Amazon赚了一大笔钱),我迫不及待想跟他们学更多。

但你知道吗?在这些成功的背后,最重的元素是什麽?不是那些Amazon的技巧(不是关键字也不是广告),也不是跟你的竞争对手玩游戏。

关键是在你如何打造一个很强的产品线,一直加新产品来测试水温。

因为你今天卖得最好的产品不会跟明年的一样,跟去年可能也不一样。每天都有新的卖家甚至是工厂加入Amzaon的这场战争。你无法把他们全部打下来,你必须要建造一个很强的品牌,卖比他们多种产品。

这就是我在网路生意裡花最多时间的一件事情,也是我如何统治了我的利基产品市场。那你呢?你花最多时间在什麽事情上?

[optin-cat id=1848]{:}

    Comments

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